From the tracing desk
Written for the question you actually typed.
Each piece answers one owner question in the owner's words, with the measured data we have and arithmetic anyone can check.
My ad contract is up for renewal and I honestly can't tell if it worked. How do people decide this?
The three ways owners actually decide — mood, vendor report, evidence — and how to get to the third one before the deadline.
Is asking "how did you hear about us?" actually worth it? Everyone just says Google.
"Google" is a real answer hiding four different origins — and the question works when it's structural, not conversational.