What "fixed" looks like when the origins finally have names.

The capture system, described honestly

• Asked every time, kept every time — "how did you hear about us?" becomes a required step on every new contact, and the answer lands in a record tied to that patient's revenue, not in the air over the front desk.
• Tracked paths where they pay — tracked phone numbers per channel, form submissions stamped with their source, campaign links that survive into the booking. The trail stops needing testimony because it leaves footprints.
• One monthly page, humanly readable — revenue by origin, this month against last. Not a dashboard with forty widgets; a page an owner reads in four minutes before any renewal call.
• Renewals moved to evidence — every recurring spend gets a standing question: what did your channel produce, in OUR records, this quarter? Channels that can't answer shrink.

What's deliberately absent: attribution theater. No probabilistic modeling dressed as certainty, no "AI-powered attribution" promises, no pretending the sign on the building and the word of mouth can be fully pixeled. Some origin will always stay soft — the fix shrinks the unknown share honestly and says what remains unknowable.

What engagements look like

Builds start at $2,500, quoted in writing after the discovery, scoped to your drop-point map. The trace reruns after the build — before/after unknown-origin share, in writing. The goal isn't a perfect number; it's renewal decisions you can defend to yourself.